This design exploration focused on the hero section of a fictional bank named ‘Duce’. In putting together every element in this design, I sort to achieve one thing — to drive conversion.

This led me to exploring creative but clear ways to communicate the financial strength of the bank in terms of asset managed, investment performance, social positioning and reviews and rating from customers.

The goal of combining all of this in the hero section is to give visitors relevant information at a glance on the performance and positioning of the bank in order to instill a sense of trust and reliability in them and achieve the intended goal of driving conversion — all while keeping the design modern, simple and aesthetically pleasing.

What are your thoughts on this design? Do you think I’d achieve my goal of driving conversion based on this end result?

Want to collaborate or hire me? Send an email to: esther.edidiong.inontah@gmail.com